Astrology is by far the biggest area of popular occult attention. Probably two thirds of books printed on occultism deal with the subject of astrology.
In the 1950’s, only about 100 papers carried horoscope columns. Twenty years later, over 1200 daily newspapers regularly catered to the subject. Statistics claimed that about 10,000 full-time and 175,000 part-time astrologers in the U. S. served some 40,000,000 in their American audience. Another 40 million dabbled in it. Shops carried astrological recordings, calendars, ashtrays, hairstyles, sweat shirts, and thousands of merchandise items linked to the zodiac. Astrology pulp magazines sold millions of copies monthly.
The popular musical Hair with its hit song of Aquarius and its own well-publicized company astrologist gave special impetus to the movement. In 1969 the Dell Publishing Company alone had some 49 horoscope publications in print and sold over 8,000,000 copies of its annual astrological dope sheet.
Today, the number of astrological adherents has increased exponentially. It has been estimated that up to 1 billion people on earth today believe in or follow astrology to some extent. The practice has gained appeal through public endorsement by a wide variety of celebrities who range from Hollywood stars to members of the political and intellectual communities. (more…)
The Apple Of God's Eye 